Newsroom – Page 3 – Sorinex

Men's Health Magazine - What Happens When the Army Needs 36,000 Kettlebells, Fast

This is the remarkable true story of the largest order of fitness equipment ever placed. BY MICHAEL EASTER DEC 14, 2021 Source Article THE MILITARY brass all traveled to the South. Twelve higher-ups from different groups within the Army, like...

HOW DO FITNESS COMPANIES DECIDE WHAT KIND OF EQUIPMENT TO MAKE?

Written by: Ian Douglass (Mel Magazine) Source Article Bert Sorin and his dad Richard are responsible for nearly everything you use in the gym — especially of the CrossFit variety. Here’s how they dream up these tools of swole When...

I Say: SQUATOBER: The world’s largest knee-bending party

By Kate Vanderstelt on October 13, 2021 Link to Original Article My brother-in-law is a strength and conditioning coach at Michigan State University. In his household, October means “Squatober.” Squatober, put on by Sorinex, an exercise-equipment company, is “the world’s largest knee-bending party.”...

Renovated weight room a long-term investment in FSU’s athletes

Written by Jerry Kutz (The Osceola) Source Article State-of-the-art flooring and equipment FSU chose Sorinex — a family-owned American company — for the flooring and equipment needs. “The renovation benefits all of our student-athletes who train in the Moore Center...

Largest Purchase of Exercise Equipment Ever: How One Company Supplied Gear for the ACFT

2 Jun 2021 Military.com | By Steve Beynon "It was a controlled emergency. This was the largest purchase of exercise equipment ever." That's how Bert Sorin, president of the high-end exercise equipment company Sorinex, described the $63.7 million deal to...