“Why are we doing this whole thing? I mean our phones have been blowing up. There are a lot of people afraid. The whole country is afraid. The economy is crashing. People staying home, out of their workout routine, unable to relieve stress and unable to stay healthy. We have been receiving calls from everyone in the industry asking who can keep stuff in stock. This is not a normal Sorinex high end custom build rack. It is not the best rack we have ever made. It is a wartime rack. We needed something inexpensive to help us give back and give us the ability to donate to help fight Covid-19 the only way we know how, through innovation.”
Bert Sorin, President and CEO of Sorinex Exercise Equipment
All of the profits of the Sorinex Off-Grid™ Rack (a solution to help people train at home during quarantine) from April 2nd to April 19th have been donated to the Center for Disaster Philanthropy on behalf of Coaches vs. Covid-19 Fund. This is a fund started by Strength Coaches and supported by Strength Companies all over the country. With an original goal of $30,000 they have currently raised $64,090 for the CDP COVID-19 Response Fund.
The Off-Grid™ Rack launched on April 3, 2020 selling nationwide. For the first day, a rack was sold every three minutes, and three days later there is no slowing down. Due to the high demand, Sorinex was able to hire local restaurant employees who have been laid off and use the help of other local manufacturers to generate local business and help with the economy.
Sorinex is a family owned strength training equipment company and is the most sought after strength brand for professional teams, colleges, high schools, military bases, and athletes looking to build a home gym. Founded in 1980 by school teacher Richard Sorin, they are proudly based in Lexington, SC. Sorinex is recognized as an industry leader with major gym installations across the nation. Their innovations have changed the face of strength training forever, and can be found in almost any serious gym in the world.
About Center for Disaster Philanthropy
The Center for Disaster Philanthropy’s COVID-19 Response Fund has four broad categories of grantmaking in its first two rounds, all with a focus on supporting vulnerable communities.Thank you for trusting in CDP’s expertise in disasters and humanitarian assistance, allowing for strategic, rapid and thorough response to NGO’s on the ground in these priority areas: Urgent Distribution, Food Security, Health Clinics, and Livelihoods.
About Coaches vs. Covid-19 Fund
We as coaches provide a service to the athletes we work with on a daily basis. We are ultimately servicemen and servicewomen. Our mission is to help other industries of service during this time of need including those that may have been laid off, or are unable to work due to mandated business closures.