Branding & Color Options
Strong. Modern. Fully Customizable.
At Sorinex, we understand that design cohesion is critical — from performance to presentation. Our premium powder coat offerings include 30+ standard finishes in gloss and texture, with full custom color-matching available to meet specific brand or facility palettes. Design continuity extends beyond racks and attachments to encompass turf and rubber flooring systems, bumper plates, barbells, dumbbells, and accessory details. We offer integrated visual solutions — including laser-cut branded logo arches, color-matched hardware, custom end caps, and coordinated floor treatments — ensuring every element of the training environment aligns with your aesthetic vision. With Sorinex, equipment is no longer just functional — it becomes an extension of the space’s architectural identity.
Standard Options. Industry Leading Quality
Sorinex offers one of the largest selections of standard color options in the strength equipment industry — with 30+ powder coat finishes for steel and a wide range of Naugahyde™ upholstery colors designed to match or complement. From bold team branding to refined, architectural palettes, our standard color program gives you both flexibility and confidence. Best of all, every element is designed, built, and finished right here in the USA — ensuring quality control, shorter lead times, and the ability to meet your design vision without compromise.
Standard Steel Finishes
Behind the finish is performance. Our modernized powder coat process delivers superior adhesion, corrosion resistance, and long-term durability. This means your racks, attachments, and hardware stay looking sharp, even under heavy use.
Patriot Red
Pantone 200 C Gloss or Texture
Ruby Red
RAL #3003 Pantone 202 C Gloss or Texture
Wine Red
RAL #3005 Pantone 7638 Gloss or Texture
Pure Orange
RAL #2004 Pantone 1665 C Gloss or Texture
Signal Orange
RAL #2010 Pantone 167 C Gloss or Texture
Pastel Orange
RAL #2003 Pantone 2025 C Gloss or Texture
Melon Yellow
RAL #1028 Pantone 1375 C Gloss or Texture
Signal Yellow
RAL #1003 Pantone 124 C Gloss or Texture
Traffic Yellow
RAL #1023 Pantone 7406 C Gloss or Texture
Zinc Yellow
RAL #1018 Pantone 7404 C Gloss or Texture
Sun Gold
Pantone 871 C Gloss or Texture
Zombie Green
Pantone 360 C Gloss or Texture
Yellow Green
RAL #6018 Pantone 362 C Gloss or Texture
Mint Green
RAL #6029 Pantone 3500 C Gloss or Texture
Moss Green
RAL #6005 Pantone 3435 C Gloss or Texture
Military Forest
Green 34079 Matte
Steel Blue
RAL #5011 Pantone 2767 C Gloss or Texture
Postal Blue
Pantone 295 C Gloss or Texture
Signal Blue
RAL #5005 Pantone 294 Gloss or Texture
Gentian Blue
RAL #5010 Pantone 7693 C Gloss or Texture
Light Blue
RAL #5012 Pantone 2171 C
Pastel Blue
RAL #5024 Pantone 645 C Gloss or Texture
Viking Purple
Pantone Medium Purple C Gloss or Texture
Basalt Grey
RAL #7012 Pantone Cool Gray 10 C Gloss or Texture
Graphite Grey
RAL #7024 Pantone 2540 C Gloss or Texture
Window Grey
RAL #7040 Pantone Cool Gray 5 C Gloss or Texture
Silver Metallic
PAM-8 Pantone Cool Gray 8 C Gloss
Desert Tan
Tan 32348 Matte
White
Gloss or Texture
Black
Gloss or Texture
Gloss vs Texture
At Sorinex, we offer both gloss and textured powder coat finishes to suit different needs and aesthetics. Durability is excellent in both finishes thanks to our unique application system and premium application process . The choice comes down to visual preference, application, and the user experience you want to create.
Gloss
Texture
Custom Finishes
Your brand is unique — your equipment should be too. At Sorinex, we go beyond basic color options to deliver fully custom finishes that match your exact vision or brand specific pantone. Through close collaboration with our industry partners, we develop precise color matches across powder coat, urethane, and upholstery — ensuring consistency across all materials. Available in metallics, textures, and specialty finishes, we create custom looks that make a statement.
Naugahyde™ Upholstery
For upholstery, we use premium Naugahyde™—a trusted name in commercial durability. It ’s stain-resistant, tear-resistant, and built to withstand years of intense training environments without fading or breaking down.
Neutral
Black
US 393
Adobe White
US 394
Dove
US 413
Greystone
US 425
Chestnut
US 375
Red
American Beauty
US 360
Tomato
US 358
Mandarin Orange
US 372
Rouge Red
US 505
Raspberry
US 362
Blue
Capri Blue
US 514
Space Blue
US 353
Regimental Blue
US 345
Royal Blue
US 354
Imperial Blue
US 432
Purple
Grape
US 509
Sangria
US 506
Deep Violet
US 511
Dark Purple
US 512
Plum
US 361
Green
Sage
US 526
Alpine
US 530
Emerald
US 343
Olive
US 529
Forest
US 344
Yellow
Sun Yellow
US 322
Golden Corn
US 524
Golden Rod
US 324
Custom Upholstery
Available in textures, patterns, diamond stitching, and specialty finishes, we can create custom looks that adds to the aesthetic of your room.
Brand Identity
Your facility is more than just a training space — it’s a reflection of your culture, your standard, and your legacy. At Sorinex, we specialize in bringing that identity to life. From precision color matching to integrated branding, every detail is intentionally designed to represent who you are. Using industry-leading laser technology, we craft custom equipment & logo solutions and detailed design elements that are both bold and precise. Our advanced powder coat process ensures your brand colors are consistent across steel, flooring, plates, dumbbells and accessories — so there’s never a question about who the gear represents. Want to go deeper? We collaborate with your team to integrate subtle design “Easter eggs” — hidden messages, icons, or themes woven into the environment — creating a truly immersive and personal experience for athletes and staff alike. With Sorinex, your facility doesn’t just wear the brand. It is the brand.
Laser Cut Logos
Precision That Represents
Your brand deserves more than a sticker. At Sorinex, we bring it to life in laser-cut steel — sharp, detailed, and unmistakably yours. Using high-precision laser technology, we cut and craft logos from premium U. S . -sourced steel, ensuring every curve, edge, and letter is perfectly executed. These logos aren’t just decorative — they’re structural, permanent, and built to withstand the toughest training environments.
Embroidered Upholstery
Embroidered headguards are another powerful way to reinforce your identity throughout the facility. Whether it’s a team logo, school crest, or custom emblem, our in-house embroidery delivers crisp, detailed stitching directly onto our premium Naugahyde™ upholstery. Crafted for both durability and design, each headguard is built to withstand daily wear while showcasing your brand with pride. Stitched right here at our South Carolina facility, these custom touches bring another level of polish and personality to your benches, pad sets, and adjustable equipment.
Megabridge™ LED Projector
Sorinex is proud to introduce an industry- first branding experience — custom LED Projected Logos. This innovative system integrates a fully customizable projector into your facility, casting your logo or brand mark onto the floor, wall, or key focal points within the room.
The projection can be set to rotate or remain static, creating a dynamic, immersive atmosphere that evolves with the space. Whether it’s game day, a team lift, or a recruiting visit, your brand becomes an active part of the environment without taking up a square inch of floor space.
Custom Laser Cut Numbers
Our iconic numbered tubing makes it easier than ever to work with your attachments and accessories. Incorporate your specific branding by using the numbered font that best represents your program. Custom solutions also available, in the example on the right, Nebraska Football added a Halo to the number 27 as a memorial tribute to a former player.
Flooring
Incorporate your logo, colors, and brand statements in to the floor, platforms, turf and base boards. Pair your branded floor with the laser cut branded steel components of Sorinex equipment to create a one-of-a-kind facility.
Cohesive Colors
Color Matching is Hard. We Make it Seamless. Matching colors across different materials — steel, rubber, upholstery, urethane — is one of the most overlooked challenges in facility design. Most manufacturers struggle to maintain consistency, resulting in mismatched tones that disrupt the visual flow of a space. At Sorinex, we take a strategic approach. We collaborate closely with trusted partners across multiple material categories to align color standards and finishes wherever possible. Whether it’s powder-coated steel, custom turf, rubber flooring, or urethane bumpers and dumbbells, our goal is cohesive aesthetics throughout your environment. Design integrity matters — and we work relentlessly behind the scenes to make sure your facility not only performs at the highest level, but looks unified from the ground up.
